Released on = May 12, 2006, 5:05 am

Press Release Author = RNCOS

Industry = Telecommunications

Press Release Summary = RNCOS Research:(
http://www.marketsmonitor.com/category/IM033.html) The African mobile market can
expand through its technology, rural reach and transparency. The availability of
pre-paid billing enables the majority of low-income population to subscribe mobile
phones.

Press Release Body = RNCOS Research:
(http://www.marketsmonitor.com/category/IM033.html) The mobile phone operators in
African continent region has three opportunities for expansion:
· Technology - The technology of pre-paid mobile phone can handle large number of
customers who can avail added cash to their accounts (top up), and transfers to
other accounts (credit swapping). Both these accounts have proven to be secure till
date.
· Rural reach - With expansion of mobile coverage through mobile phone networks,
greater number of people in Africa can access services including financial services.
· Transparency - The mobile phone technology can expand the monitoring and analysis
of greater number of transactions by informing the regulatory authorities.

The availability of pre-paid billing enables paying at one's own convenience. Thus
in Africa where the majority of the population have a low per-capita income,
pre-paid billing helps for rapid growth in the number of subscribers and enables
easy access to mobile services. Of the total mobile subscriptions in the region,
pre-paid subscription account for as high as 97%.

In RNCOS' latest report, "African Mobile Handset Market Analysis (2006-2009)" a
vivid picture of the opportunities and challenges for African mobile handset market
along with the forces that drive the market is listed. The report also analyzes the
African handset market in terms of sales, increasing demand, and evolution of
innovative strategies adopted by retailers and manufacturers to attract customers.

The report presents a section, which provides the overview, key facts and numbers,
and key players including Alcatel, Ericsson, Fujitsu Microelectronics, Nokia, Sony
Ericssion, Siemens, Samsung, NTT Docomo, RF Micro Devices, Infineon Technologies,
Panasonic, Mitsubishi Electric, AT & T Wireless, Safaricom, and CelTel Zambia.

The report also covers an economic perspective and number of operators in both
sections - Mobile Device and Handset in the world market. These span for countries
like Algeria, Egypt, Morocco, Kenya, Nigeria, South Africa and Zambia.

Finally the report gives an idea of the competition prevailing in the mobile
industry over 2009 along with a detailed market sizing and a four-year forecast of
the mobile market. The most optimistic and the most pessimistic forecast of the
market facilitates manufacturers and service providers to anticipate the future
trends of the African Mobile Industry.

About RNCOS
RNCOS, formed in 2002, offers Market Research Reports via MarketsMonitor for your
business needs and aims to put an end to your information pursuit. Our expertise in
gathering global business information for industry research, corporate training,
growth consulting, and business consulting, brings reputed companies and firms to us
for business enhancement solutions. We can be your one-stop-shop for Industry
research information and niche market analysis.

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